workwear.jpeg

The computer is like a hammer, a wrench, screwdriver, tape measure, a shovel, or whatever tool is required to build something.

The internet is the construction site.

"Work" and the tools we use to do work have changed.

This is an exploration of that idea. Carhartt has always been positioned as clothing designed to help people work. Pixelating the "C" and adding the word "computers" changes the context of "workwear."