The Algorithm

It wasn't always like this.

The screens. The scrolling.

We had the sky and at night the stars would come out.

You could see them back then.

That was before the algorithm and everything that came with it.

We didn't even know what an algorithm was. 

The same way we didn't have the internet.

For awhile it was good, it made things easier.

But we didn't know what it would turn into.

"Computers" Update

Update.

I've been working on this "Computers" concept on and off for about 3 years. 

I don't know where it's going, but it feels like whatever I'm making needs to be made. 

Sometimes it feels like it's all just making itself.

I've always liked making stuff. Hats, t-shirts, websites. But I have to be careful because it's a slippery slope. As I make stuff and people respond to it, I tend to put pressure on myself to make more, and then I begin overthinking, and it all becomes really stressful. That's where I am at right now. I am making this stuff, but then don't know how or when or why I would share it. It's sort of this weird cycle of creating and then overthinking what the creation is or isn't. The result is I do nothing. And wait. Also, of course, resulting in anxiety and the feeling of missing an opportunity or losing momentum. 

The only way to move forward is to remove any and all expectations. 

Just keep going.

(don.jpeg) Basic.Space Release #2

Camouflage Computers Hat

"An Outdoor Hat for Indoor People"
available on basic.space

Software Workwear

"For People who Open Windows"
available on basic.space

workwear.jpeg

The computer is like a hammer, a wrench, screwdriver, tape measure, a shovel, or whatever tool is required to build something.

The internet is the construction site.

"Work" and the tools we use to do work have changed.

This is an exploration of that idea. Carhartt has always been positioned as clothing designed to help people work. Pixelating the "C" and adding the word "computers" changes the context of "workwear."

The Picasso Way

In 1945, Pablo Picasso created "The Bull," a series of 11 lithographs that took a month to create. In the early stages, you can see the bull is very realistic – details show the bull with a snout and hooves, but with each successive print, the details disappear and the bull's form is deconstructed and simplified. The last image is completely abstract and contains only a curved stick figure that still resembles a bull.

Picasso's goal was to "find the spirit of the beast."

In one of Apple's internal training, the 11 lithographs are shown to employees as an example of how the company communicates and builds products. The idea is that a great work of art is created by eliminating non-essential details and striving for simplicity – find the essence of what you are creating. Design helps you express and communicate this essence. 

In a class at the company’s internal training program, an Apple University instructor compared the 11 lithographs of Picasso’s “The Bull” to the way Apple builds its smartphones and other devices. The idea: Apple designers strive for simplicity just as Picasso eliminated details to create a great work of art. Simplicity has always been at the core of Apple and you can see this iterative approach when you look at the history of their product design.

endorphinport.com

 

Endorphin Port is a "new computer place that’s going to be absolutely beautiful." Endorphin Port is NOT a website. It's a different reality where water will be replaced by Sprite and where you can transcend your gross physical shell. The body is bad. The body is not good. 

👉 Sign up at endorphinport.com