Nearly 50 years ago, Rob Strasser, Nike's first Chief Marketing Officer, put out this internal memo called “Principles.” PDXMonthly an article on him back in 2016 — “
Meet the Man Who Reinvented Nike, Seduced Adidas, and Helped Make Portland the Sports Gear Capital of the World.” In another memo (in 1983), he wrote: “Individual athletes, even more than teams, will be the heroes; symbols more and more of what real people can’t do anymore—risk and win.”
