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Jan 20, 2022

Nike Internal Memo


Nearly 50 years ago, Rob Strasser, Nike's first Chief Marketing Officer, put out this internal memo called “Principles.” PDXMonthly an article on him back in 2016 — “Meet the Man Who Reinvented Nike, Seduced Adidas, and Helped Make Portland the Sports Gear Capital of the World.” In another memo (in 1983), he wrote: “Individual athletes, even more than teams, will be the heroes; symbols more and more of what real people can’t do anymore—risk and win.”