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Showing posts sorted by date for query nuclear. Sort by relevance Show all posts

Aug 22, 2026

AI Public Sentiment

In 2026 predictions, I wrote a lot about the AI bubble bursting. But I think what I didn't take into account was public sentiment as an accelerant. 

The overall sentiment is growing VERY negative towards all this AI shit. Specifically, around data centers and the environmental/societal impacts of these things going in everywhere. 

Axios got hold of an NRSC memo showing just how toxic data centers have become politically. Their internal polling reportedly puts data centers on par with nuclear waste in public opinion — and treats them as a stand-in for how people feel about AI overall.

The memo wasn't just for Republicans; it was aimed at AI company executives too. The message: political support depends on you winning over public support. From the NRSC memo: campaigns can't fix an entire industry's toxic image — that's on the companies building these projects to explain who benefits, who pays, and why communities should want them. Left unaddressed, Ohio becomes the template other politicians use to oppose data centers everywhere.

Beyond the financial reasons this bubble will pop (and it will pop), I think AI quickly becomes a social and political issue that only speeds up the collapse. And remember, AI is now accounting for like 30% of the GDP... so, it's gonna be ugly.

Dec 18, 2025

The Spielberg Disclosure Theory: Cinema as Ontological Shock Absorber


There is a problem with extraterrestrial disclosure that has nothing to do with technology, evidence, or credibility.

It is psychological.

If tomorrow morning every government on Earth held a joint press conference and confirmed the existence of non-human intelligence, the shock would not be scientific. It would be ontological. People would lose their shit. It would be a DISASTER. It would destabilize religion, identity, power, and meaning all at once. Humans are not built for sudden redefinitions of their place in the universe. 

So the question becomes not if disclosure happens, but how.

This academic white paper (disguised as a personal blog entry on don.earth) proposes a speculative but structurally coherent theory. That Steven Spielberg, the most culturally influential filmmaker of the last half-century, has functioned (knowingly or unknowingly) as the primary narrative instrument for gradual extraterrestrial disclosure. Not through facts or announcements, but through emotional rehearsal. Through cinema.

This is not a claim of conspiracy (although it sounds like it). It is a theory of cultural conditioning.

Phase 1: Awe Without Threat

Close Encounters of the Third Kind (1977)

Any responsible disclosure would begin by removing fear.

Close Encounters does exactly this. The aliens are not invaders. They are not conquerors. They are musicians. They communicate through tone, pattern, and harmony. The first language between species is not English. It is through a frequency, a resonance.

Importantly, the government already knows. Civilian populations are evacuated under false pretenses. Information is controlled. Contact is staged carefully, in isolation, with selected individuals.

The film establishes the core architecture of the disclosure framework. The truth exists. Institutions manage it. The public is not yet ready.

And crucially, contact is framed as transcendent rather than catastrophic.

Phase 2: Emotional Normalization

E.T. (1982)

Once awe is introduced, the next step is intimacy.

E.T. relocates the alien from the cosmic to the domestic. He is small, fragile, and childlike. He suffers. He needs help. He forms emotional bonds with a suburban family.

This is a critical psychological shift. The alien is no longer an abstraction. He is a being with fear, attachment, and vulnerability.

Authority figures, meanwhile, are portrayed as invasive and harmful. Their faces obscured. Their methods clinical. The threat is not the alien. It is how institutions respond to the alien.

Spielberg reframes the moral hierarchy. Contact itself is not dangerous.

Phase 3: Reversal of Perspective

A.I. Artificial Intelligence (2001)

A.I. is often miscategorized as a film about machines. It is more accurately a film about post-humanity. And this is one of the quietly most emotional films Spielberg has made. It's a deeply unsettling and cold movie about humanity viewed from afar.

In the final act, humans are extinct. Advanced non-human intelligences study human artifacts like we study fossils. Human emotion is a curiosity. A data set.

The film subtly trains the audience to accept a future in which humanity is not central. Not only does non-human intelligence exist, but it may outlast us, understand us better than we understand ourselves, and remember us as artifacts.

Phase 4: Public Reckoning

Disclosure Day (2026)

Spielberg’s latest film is not subtle.

Disclosure Day centers on a global moment where the existence of extraterrestrial intelligence can no longer be contained. A whistleblower seeks to release the truth to the entire planet simultaneously. Media collapses into spectacle. Institutions scramble. The public is forced to confront something undeniable.

The tagline matters.
“The truth belongs to seven billion people.”

This is the culmination of the arc.

Earlier films were private, selective, and symbolic. Disclosure Day is public, chaotic, and irreversible. Spielberg is no longer asking whether humanity can imagine contact. He is asking whether humanity can survive knowing.

Notably, the threat is not framed as the aliens themselves. The threat is the social response. Information velocity. Media amplification. Psychological overload.

Disclosure becomes not a scientific event, but a cultural one.

Conclusion

When you line these four films up chronologically, a few clear timing patterns emerge that strengthen the argument that this arc is not random, even if it is not intentional in a conspiratorial sense.


1. Each film arrives at a moment of cultural anxiety about human identity

None of these movies appear during periods of confidence. They land during moments when humanity is quietly unsettled about its place in the world.

  • Close Encounters (1977)
    Arrives post-Vietnam, post-Watergate, during the Cold War. Trust in government is fractured, but belief in progress still exists. The film channels uncertainty into wonder rather than fear. It reassures rather than alarms.

  • E.T. (1982)
    Released during early Reagan-era America, nuclear anxiety, suburbanization, and rising institutional power. The film retreats inward, shrinking the cosmic question into a child’s bedroom. The timing suggests emotional grounding during an era of abstract existential threats.

  • A.I. (2001)
    Released months before 9/11, at the height of early internet optimism and quiet dread about technology surpassing humanity. It arrives right as humans begin to fear replacement rather than invasion. The alien becomes time, intelligence, and extinction itself.

  • Disclosure Day (2026)
    Lands in an era defined by AI acceleration, information overload, collapsing trust in institutions, and ongoing public discourse around UAPs and non-human intelligence. The cultural conditions now mirror the film’s premise. Too much information, too fast, with no shared meaning-making structure.

2. The films escalate alongside information density in society

Each release corresponds with a new media environment.

  • 1977: Broadcast television, limited channels, shared narratives

  • 1982: Home video, mass entertainment, family-centered storytelling

  • 2001: Internet age, early digital consciousness, fragmented meaning

  • 2026: Algorithmic feeds, deep fakes, AI slop, real-time global discourse, no narrative gatekeepers

As society’s ability to process information changes, Spielberg’s framing of contact scales accordingly. Private encounter. Domestic intimacy. Post-human observation. Global reckoning.

The timing suggests an intuitive alignment between narrative scale and media capacity.

3. Spielberg waits until the culture is already asking the question

When you line it all up, what’s most compelling about this theory is not any single film. It’s the timing.

Each of these movies arrives precisely when human confidence is already cracking. Not before. Not after. Right as the question is forming, but before anyone knows how to articulate it. Spielberg does not introduce new fears. He gives shape to existing ones. He does not provoke the panic. He absorbs it.

And perhaps most telling of all, he never gets ahead of the moment. These films do not predict cultural anxiety. They arrive once it is already unavoidable. Once the questions are circulating. Once the old answers no longer hold.

Which leaves us with an unsettling possibility. If Disclosure Day is the final phase, then the work may already be done. The shock has been softened. The emotional groundwork laid. The audience has been trained patiently and subconsciously for over half a century.

Jan 9, 2025

Don's 2025 Predictions

2025 Predictions Image 1 2025 Predictions Image 2 2025 Predictions Image 3

Phone Addiction is Gross!
The most significant prediction for 2025 is that perceptions about social media and phone addiction will shift dramatically. I've written about social media a lot on this blog (just search "social media" in the search bar above), and while I think everyone knows that it's NOT GOOD for anyone, I think this is the year we start to see some real action taken. 

What does that look like?

🚫 We will see phones banned in more places –  schools, restaurants, and events.

🚫 More people cutting the cord from social media platforms. 

But most importantly, I think we will see public perception shift dramatically in 2025, and phone addiction will begin to be viewed as a serious health risk (BRAIN ROT is real!). With that, we will see society begin to associate phone addiction with an unhealthy lifestyle. This stigmatization of phone addiction is similar to how fast food became labeled as unhealthy and undesirable (even embarrassing/gross). Phone addiction and the impacts of social media are going to be viewed through a very different lens in the next few years – I think we see this really start to gain momentum in 2025.

I think Meta knows this is coming and this may be in part why they are filling their platform with AI bots.

Woke is Over!
It feels like the entire woke experiment has been a complete failure.

MOST of the country is ready to move on. 

We look at cities like Portland and San Francisco as examples of what we DON'T want the rest of our cities to become – decriminalizing shoplifting, defunding the police, open drug use... THAT SHIT DIDN'T WORK. It turns out people want to be able to walk around a city without being afraid of getting attacked by a mentally ill, drug-abusing zombie! Weird! 

Woke is way out in 2025. 

I think this will also translate to marketing – these woke brands and companies jamming woke ideology down the throats of consumers will stop.

The whole cancel culture mentality is also OUT. 

AI and the Analog Renaissance!
C-suites and boards are all in a race to show they are using AI and saving money, reducing headcount, and becoming more efficient. 

The challenge is that most teams don't know how to actually leverage AI (at least at scale) and the output is usually shit.

In a lot of ways, AI has just made creating content faster and cheaper – but the content itself is BAD. The result has been this flood of AI slop, and I think people are getting tired of all the truly terrible content. This will result in more brands turning to offline channels – I wrote about this prediction a bit last year. 

So what happens next? 

We see the smart brands begin focusing on outside-of-the-home activations – IRL experiences to generate brand awareness and build community. I think we will see a lot more brick-and-mortar stores, pop-ups, and in-person engagement. We're going to see the smart brands focus on deploying non-digital strategies – more analog than AI – this will help stand out from all the digital noise.
 
Mainstream Goes NUCLEAR!
I've written a lot about nuclear energy over the past year. I think in 2025, we will start hearing A LOT more about nuclear energy and, specifically, small modular reactors. I am betting big on NuScale Power.

Invite Only Newsletters
I think we see a lot more invite only newsletters – similar to Opulent Tips. Eventually, there will be a natural reaction to substack saturation, and blogs and offline/printed zines will come back into the media discussion. I'm not sure that is this year, but it will happen eventually (and then don.earth will be perfectly positioned to capitalize on the obscure blog trend!).

Oct 28, 2024

NuScale Rockets Higher on Amazon Deal
I started writing about nuclear power back in March as it became VERY clear that AI was going to require a shit ton of power. Since then, I have been following and investing in a small modular reactor company based out of Oregon called NuScale power (SMR). At the time, NuScale was trading just under $10. Today, it's up to $22.00 as both Amazon and Google have made announcements that they will be investing in nuclear.

Oct 14, 2024

Google strikes a deal with a nuclear startup to power its AI data centers The company agreed to buy energy from seven small nuclear reactors built by Kairos Power.

https://www.engadget.com/big-tech/google-strikes-a-deal-with-a-nuclear-startup-to-power-its-ai-data-centers-201403750.html

Jun 23, 2024

More Nuclear Energy News


Back in March, I wrote about how generative AI requires an insane amount of computing power and as adoption increases rapidly, the demand for energy will surge. 

I predicted and continue to predict that AI companies will struggle to meet power demands, likely leading to the adoption of (small modular) nuclear reactors.  

This week, it was announced that DOE is funding $900 million for next-gen small modular reactor deployment. The anticipated funding aims to prepare the domestic nuclear industry for deployments, particularly those in information technology and data center industries, favoring the development of advanced and small modular nuclear (SMR) reactors to connect sustainability and power reliability goals.

Nuclear power is inevitable. 

Jun 8, 2024

Father's Day Gift Guide!



The definitive father's day gift guide for discerning fathers!

1. TECHNIVORM MOCCAMASTER – really the best coffee machine out there. No timer. No clock. No buttons. Just one switch. A coffee machine your grandfather would approve of.

2. HIGH WIZARD "NUCLEAR FAMILY" T-SHIRT – it's time we celebrate the nuclear family.

3. ORSLOW 107 2-YEAR WASH DENIM – I buy these out at Canoe Club in Boulder. They are the best jeans and every dad should own a pair.

4. RALPH LAUREN BLUE OXFORD – the older I get the simpler I want things to be. If the occasion calls for something more than a long sleeve black or navy t-shirt, I am wearing this simple blue oxford. I've had my blue oxford for years and it gets better and better the older (we) it gets.

5. ZEN MIND BEGINNER'S MIND – one of my all time favorite books – "little by little."

Apr 19, 2024

Nuclear Power

Compute power and energy constraints — nuclear energy will be the only answer.

Mar 18, 2024

AI & The Inevitable Nuclear Power Debate

All this Generative AI (LLM and image generators) requires a shit ton of computing power which leads to insane energy consumption. As more and more people begin using these technologies/services, the demand for energy will exponentially increase. Think about how fast the internet was adopted. At first only a few people knew how to use it... but fast-forward a few years, and everyone was on it and understood the value. AI will be the same. We know it's gonna change everything. What I am most interested in is how it's gonna shape other markets, for example, what it's done to chipmaking and NVIDIA's valuation. 

These AI companies will NOT be able to meet the power demands while adhering to their carbon reduction pledges... the only answer will be NUCLEAR REACTORS. I anticipate that we will see intense debate surrounding nuclear power beginning next year. At the same time, we will see a race for companies to get U.S. Nuclear Regulatory Commission (NRC) approval to develop Small Modular Reactors (SMRs). So far, just one company, NuScale has been approved (12,000 page application and 2 million pages of supporting materials).



For a long time, I have thought nuclear energy just needed to be repositioned (A GOOD REBRANDING!) and now is the perfect opportunity. AI will pave the way for us to reconsider nuclear energy.