The Palantirization of everything
High-touch, forward-deployed engineering is not a flaw, it is the product. Palantir’s use of embedded engineers was not “expensive services disguised as software,” but a deliberate strategy to bridge complex environments and accelerate outcomes. What started in defense is moving everywhere. Enterprises now operate under regulatory pressure, fragmented tooling, and real consequences for failure. The article argues that the future belongs to platforms that can operate inside chaos, not just analyze clean data after the fact.