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Sep 12, 2023

"I don't do focus groups"

Some Tesla engineers weren't fans of the Cybertruck's design, the automaker's design chief Franz von Holzhausen told Walter Isaacson.

"A majority of the people in this studio hated it," von Holzhausen said, according to the book. "They were like, 'You can't be serious.' They didn't want to have anything to do with it. It was just too weird."

Some Tesla engineers even took to covertly designing another version of the electric pickup after they saw a mock-up of the futuristic truck on display at SpaceX's showroom in Los Angeles during the summer of 2019.

"I don't do focus groups," Elon Musk said, according to Isaacson.

Rather than focus on adjusting the design, Musk told von Holzhausen that he wanted a driveable version of the vehicle that he could demo at a Tesla event in November, which von Holzhausen said "forced the team to come together, work twenty-four-seven," Isaacson wrote.

Read full article via Insider